Global Matcha Tea Market Opportunities
Growth in Demand from Cosmetic, Culinary, and Food Industry to Spur Market Opportunities
During the forecast period, the raised demand for matcha tea from the cosmetics and food industries is anticipated to present enormous opportunities for the global match tea market. This results from the anti-inflammatory and anti-aging effects that matcha tea possesses. Thus, cosmetic makers increasingly use matcha powder in products such as face masks, creams, and toners. In addition, food sector firms are introducing new and unique food products, including matcha, such as matcha-flavored wafer sticks, matcha fresh chocolate ice cream, and matcha salted caramel jam. Consequently, it is anticipated that the cosmetic, culinary, and food businesses will be able to capitalize on matcha’s benefits.
Best Loose Leaf: Thrive Market Organic Darjeeling Green Loose Leaf Tea
Courtesy of Thrive Market
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Distinct but not overpowering taste
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Ethically sourced
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Available in just one size
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Only sold by Thrive Market
If you prefer loose-leaf green tea over bagged options, Thrive Markets Organic Darjeeling Green Loose Leaf Tea is our top pick. Not only is the tea organic, but the leaves are handpicked and ethically sourced from local farmers, so each package helps support small communities in the Himalayas, where the tea is harvested. And since the only ingredient is organic Darjeeling green tea leaves, the natural floral sweetness and smooth finish really shine through with each brewed cup.
Form: Loose leaf | Caffeine: 20 milligrams | Steep Time: 2 minutes, 30 seconds | Ingredients: Organic Darjeeling green tea leaves
“The number one thing to improve tea at home is to stop covering it. This is essential for green and yellow teas. For other kinds, if the tea isn’t very good quality, then leaving it open will increase the taste.” Shunan Teng, Founder and CEO of Tea Drunk
One way to brew tea openly is by using a fairness pitcher , which is common in Gong Fu brewinga traditional Chinese style of tea preparation.
The Benefits Of Matcha Powder
Matcha has one of the highest ORAC ratings, which measures the total antioxidant power in foods and other substances, says Elizabeth Trattner, A.P., D.O.M., a board-certified doctor of Chinese and integrative medicine with a private practice in Miami Beach, Florida. High-ORAC foods are known to protect cells from oxidative damage, and may slow down the process of aging in the body and the brain.
Matcha is a simple drink you can incorporate into your daily routine that will have you looking and feeling great, healthy and calm from the inside out, says Dr. Trattner.
Health-promoting substances found in matcha include:
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Japanese Matcha Green Tea
Many people forget that Japan is the one and only authentic source of green tea! Plus, its a myth that matcha tea can grow elsewhere. Real matcha green tea can only grow in Japan, so always double check the origin.
Note: Be careful of green tea products originating outside of Japan. For example, from South America some products might translate directly as Amazon Green Tea Powder, but the reality of this Amazon matcha is that its not the real deal.
- See imitation matcha to learn more about matcha origins, and how authentic matcha is cultivated each harvest season in Japan, unlike other countries.
How I Selected The Brands:
To narrow down my search further, I selected the brands three different ways:
NOTE: Some links are affiliate. All opinions are completely my own. If you click a link and make a purchase, I will earn a small commission. This has zero impact on the price you pay, and helps Buttered Side Up out!
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Pique Sun Goddess Organic Ceremonialmatcha
Brand – Pique Sun Goddess
Pique Sun Goddess uses quadruple toxic testing for heavy metals, pesticides, toxic molds, and radioactive isotopes to ensure its safety, making it one of the safest matchas on the planet. It was one of the freshest tasting matchas that we have reviewed due to its unique single serve packaging, which we love! Try it and you will see why it is our number two ranked matcha.
Origin – Japan
Should You Buy Organic Matcha Powder
With so much emphasis on organic products today, we thought that we should only buy organic matcha, but after speaking with some industry experts, here’s what we found.
The Japanese Agricultural Standard, or JAS, certifies organic foods in Japan. The JAS will only certify matcha to be organic if it was grown without the use of herbicides, pesticides, or manufactured fertilizer.
Fortunately, there are natural ways to keep pests at bay, and natural fertilizer can be used, such as compost made with organic materials. These 2 differing cultivation methods can cause a differing taste in the end result.
It is said that conventional matcha, or non organic matcha, has a more full bodied flavor, and that organic matcha has a lighter taste. Although, each matcha harvest can vary in flavor and body.
The main deciding factor is a taste preference, as well as the preference to consume organically grown foods or beverages.
The good news is that even if you cannot find organic matcha, or afford the extra cost that sometimes comes with it, you can count on the fact that matcha from Japan will contain far less pesticides than matcha grown in other areas. Japan has immensely strict agricultural policies, even more so than the United States.
What this means is Japan has a very low limit of allowed pesticides and herbicides. In fact, the pesticide content difference between organic and non organic matcha, produced in Japan, is fairly minute.
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Jade Leaf Second Harvest Culinary Grade Matcha
Jade Leafs Culinary Grade matcha is available in several sizes, from 1.06 ounces to 1 pound. Its also available in a Ceremonial Grade Matcha variant, but we particularly recommend the Culinary Grade for mixing into smoothies and other products.
Jade Leafs matcha is a rare, 100% organic product mixed from leaves grown in the Uji and Kagoshima areas. The leaves are the second harvest for the culinary mix, which means theyre grown a little later in the year and have a slightly different flavor from the first harvest leaves.
Here, its important to emphasize the difference between Culinary and Ceremonial matcha. Ceremonial matcha tastes different than what youll find here, and most people agree its better. However, for a stronger flavor that matches tea cakes and other baked goods, this is a great place to start looking.
The Best Matcha Powders Of 2022
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Matcha, as you may or may not already know, is a type of green tea. Just like all teas, it comes from a specific plant called Camellia sinensis. That’s where the similarities end, however. For tea to be considered a true matcha, it can only be produced in Japan at one of two locations: Uji in Kyoto, or Nishio in the Aichi prefecture . It must be farmed and harvested in specific ways, like being grown in shade and being picked at a specific time. By reducing the amount of sunlight the plants are exposed to, photosynthesis is substantially slowed down, explains Ceremony Matcha. This causes the plant to increase its chlorophyll output, which makes the tea leaves turn a deep, rich green.
After about a month of basking in filtered sunlight, the tea leaves are harvested, then steamed to prevent oxidation . Next, they’re dried with a special machine that keeps the leaves flat. The soon-to-be matcha is put through yet another machine that removes any wayward stems or veins, then is ground into an incredibly fine and antioxidant-rich powder.
This unique tea is not only more potent and caffeinated than green tea, but can potentially help with your heart, liver and brain health, and even possibly prevent cancer .
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Agf Blendy Cafe Latory Matcha Latte 6 Sticks
Heres another instant matcha latte we recommend. AGF is a product brand specializing in coffee and tea products, owned by a Japanese food manufacturer Ajinomoto. Compared with Kataoka Tsujiris matcha milk, this one has stronger, more full-bodied matcha flavor.
This product also puts an emphasis on creaminess. The creamy foam has a rich taste and soft mouthfeel so consumers can enjoy this drink as if youre having a real fresh latte at a coffee shop. Each serving is individually packed in a plastic sachet, which makes this products easier to have at workplace, office, or travel destination. A pack of 3 boxes is also available.
How Do I Make The Best Matcha Latte
“My matcha motto is to sift before you whisk,” said Lu Ann Pannunzio of The Tea Cup of Life blog and author of a book of the same name. It may come pre-sifted, she continued, but sifting again will get any lingering lumps out. “It helps you achieve a smoother bowl of matcha, resulting in a nice layer of froth.”
Want a hack for the best iced matcha latte? Add matcha, milk, and any desired sweeteners to a cocktail shaker or mason jar with a lid, Choe recommends. “Shake vigorously and pour into a cup of ice. It’s super easy and takes literally seconds,” she said.
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The Best Matcha Powder According To Experts
A piping hot cup of coffee really hits differently when youre in a mad rush on the highway, and heres something about waiting in the mile-long line of a McDonalds, Dunkin, or Starbucks drive-thru, screaming through the window for a jolt of caffeine, the legal stimulant we all so desperately crave. Sure, were simps for Dunkin, but for some of us, once we get our fix, instant regret runs through our minds and, uh, our digestive tract. The heart palpitations, jitters, 2 p.m. crashhow can something that brings us so much joy be so unforgiving? But for many of us with a limited tolerance for those little brown beans, there is sweet relief to be found in another caffeine source: matcha.
In regards to matchas rich and storied history, Lauren Purvis, CEO of Mizuba Tea Co., says the principles upon which Eisai founded modern matcha culture still resonate today. Eisai was a firm believer in the health properties of powdered green tea, Purvis says. These days, theres even more data supporting the notion that green tea, and matcha specifically, can help reduce stress, aid weight loss, boost cognitive health, and more. When you drink matcha, youre drinking the whole leaf, not just steeping it in water, so you really get all the nutritional benefits, Trinity Mouzon Wofford, co-founder and CEO of Golde, tells VICE. Its super rich in chlorophyll, antioxidants, and other nutrients that can help protect the body against degenerative disease.
Akira Matcha 30g Organic Premium Ceremonial Japanese Matcha Green Tea Powder
Opening a tin of Akira Matcha ceremonial-grade tea feels like a full-blown explosion of freshness. Everything from the smooth texture and vibrant green color of the powder to the smell and, most importantly, flavor, is on point here.
Not only was the color vibrant the fragrance was, too. It was light and grassy, with a perfect touch of earthy to it if bright green were a fragrance, this is what it would smell like, for sure. The flavor would best be described as smooth, sweet, and with a hint of a nutty aroma to it youll get hooked, I can promise you that!
If you like to drink your matcha straight, this is worth considering, as it makes for a wonderfully frothy, rich cup of tea but if youre looking for something cheap to add to your recipes, this isnt it.
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Why Is Matcha Expensive
Is matcha rare? Some matcha tea s are rarer than others, and thats what separates the ceremonial matcha benefits, in contrast to the poor quality at national corner cafes.
Furthermore, since the delicacy of high quality matcha can be a premium price point, learning the reasons of why is matcha expensive can guide you.
Its gotten to the point where brands are hoping youll search for cheap matcha powder without understanding what youre missing out on.
Thats why we review what makes good quality matcha, including where matcha is from, and how to make an affordable matcha choice.
How We Chose These Matcha Powders
When it comes to sourcing the best of matcha, it’s not like figuring out the best espresso maker for you. These are small little bags or tins that we’re talking about, not an apparatus that might take up substantial kitchen real estate.
One of the main things we took into consideration was the quality of the matcha, also commonly referred to as its “grade.” There are two broad grades of matcha: culinary and ceremonial. According to Artful Tea, the main difference between these two is simply how you’ll use the matcha. Culinary is meant to be added to things like drinks and baked goods and tends to be less expensive. Ceremonial grade which already sounds so regal, doesn’t it? is meant to be whisked with hot water and consumed as-is.
In addition to quality and price point, reviews from educated tea consumers, as well as merchants specializing in tea, and larger third-party vendors were also taken into consideration. Hopefully you can find a preferable matcha from this comprehensive list, or at least find some guidance as to what it might be that you’re truly looking for.
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Amazon Matcha Winner Of Fastest Matcha Of 2022
Because this is a fair review, we strongly believe that not all matcha should come from one place. That’s why we have listed more than six separate brands. However, this is one from Amazon that we cannot ignore, this matcha from amazon is the only one we can recommend due to the quality being great.
Summary of Amazon Matcha for 2022: If you’re brand new to matcha and need a quick delivery, this frothy matcha is the best one we can recommend. It has a bright green color and you won’t be disappointed.
Why it’s one of the six top brands this year: Convenience for their daily matcha is a huge reason for many people. If you need a quick fix of matcha, then look at this semi-finalist brand for the top 2022 matcha powders. Amazon matcha is energizing with a little bit of caffeine and high theanine levels. Here’s a photo:
Encha Ceremonial Organic Matcha
Encha Ceremonial Organic Matcha has a bright, vegetal flavor with no hint of bitterness. This organically certified matcha tea is great for smoothies, lattes, and baking, thanks to its bright and approachable flavor profile.
It may not have the depth and complexity of some of the more refined matcha teas, but thats not going to affect its health benefits.
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Most Personalized Tea: Sips By
Why We Chose ItFemale-led and founded in Austin, Texas, Sips by creates a boutique tea tasting experience from the comfort of your couch. Each month, you will receive four unique teas curated and sourced from around the world. Simply take a personalized quiz to identify your preferred flavor profiles, and then sit back, relax, and start sipping.
Pros
- Engaging blog with recipes and tea-inspired beauty tips
- Reusable tea filters
Cons
- Shipping isn’t free for à la carte tea purchases
For those who want to explore different teas, but are tired of making decisions, Sips by can take the reins and personalize a custom tea box for your unique tastes. Every month, you’ll receive four tea varietiesenough to make 16 cupsbased on your preferences. Teas are chosen from an inventory of more than 150 tea brands from around the world, giving you access to products you might not find on your own. Your Sips by box also includes steeping guides and tasting notes, biodegradable tea filters , and exclusive offers from different tea brands.
After the quiz, you can choose the frequency of your order. Monthly orders cost $16 , with price decreases for longer subscriptionsthree-month subscriptions cost $15 per month, with six-month and annual subscriptions costing $14 and $13.75 per month, respectively. Accounts and subscriptions can be managed online at any time.
What Is The Best Match Green Tea
Sometimes certain traits such as taste, aroma, and color are all down to opinion. However, there is something we can all agree on and that is quality. Because it is ceremonial grade matcha green tea and certified organic, we have selected Encha Ceremonial Organic Matcha Tea as the best.
It is sourced from the most reputable area in Japan and they put the product through rigorous testing to ensure its quality is never compromised. Thats how you can be sure you are getting a great tea.
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Best Matcha Powder For Baking
Just because culinary matcha is intended for mixing, blending, or baking doesn’t mean it’s any less worthy of consideration than its ceremonial counterpart. It simply means that the tea leaves weren’t picked during the first harvest, according to the Global Japanese Tea Association. There are usually three to four harvesting seasons for tea, which start in the spring and continue through autumn. The first season produces the most high quality and prized tea. Culinary matcha is made from tea leaves picked during the second season.
Matcha enthusiasts enjoy that there’s no added sugar in Matcha Love’s Culinary matcha, which can sometimes sneak into the ingredients . Other liked the fact that it was a great alternative for individuals with IBS or GERD, who are unable to drink more caffeinated beverages. Compared to ceremonial matcha, culinary matcha can sometimes have a stronger and more bitter flavor, which some noted. Then again, they also admitted that they might have mixed it incorrectly.
You can purchase Matcha Love’s Culinary Grade Matcha on starting at $15.